So I recently read this post on Etsy Marketing about Promo Packs but also this thread about them on the Etsy forums. People definitely seem divided on whether they're a good idea. With this controversy over promo packs you should really think about whether or not it fits your business. Also keep in mind that if your shipping very light or thin items a promo pack may increase your shipping costs some depending on the type of shipping your using.Personally I like the idea, it's a simple little extra to include in your orders, cheap marketing, and I like getting free stuff. However keep in mind that your packs should have balance, I don't think anyone likes just getting a bunch of business cards in a zip bag. So If you decide to do a promo pack swap make sure you are getting not just business cards but also samples or other freebies like stickers, bookmarks, etc.
I've said it before and I'm going to keep repeating it: packaging matters. Make your promo packs look like a gift. One idea would be to get some little cello bags or colored cellophane (the crisp kind for gifts not the soft stuff for saving leftovers) and tie it off with a little ribbon and a tag.
Would made the stamp on the package? I would love to have one like it!
ReplyDeleteIt is really cute but it's a stock photo not one of my own so I don't know where you could get one. You could try Etsy, I've seen just about any type of stamp you can imagine there and even some people making custom stamps.
ReplyDeleteI make and sell jewelry items. I save all those extra beads or free beads from orders and make up little charms that can be clipped on just about anything. I include one as a free gift in every order over $15. The cost to me is minimal and my customers love getting a little something extra with their order.
ReplyDeleteKaren