Monday, January 17, 2011

Blog Tracking

No, this isn't a post on google analytics or any other stats program. It's about how to increase your exposure on blogs by getting organized. You will need only 3 things for this: email, spreadsheet software (excel, open office, etc), and this article from Modish on how to approach blogs. Optional tool: Google alerts.
In your spreadsheet you will need various columns to track blogs that have featured you or that you want to feature you. Here's what I have for mine:
Contacted - Yes/No
Featured - Yes/No
Blog Name - Noadi's Art Blog
Topic - Handmade
Notes - Blah blah blah
Editor Name - Sheryl
Contact -
Date Contacted - 1/1/11
Date Featured - 1/1/11
Feature URL -

I use Google Alerts to see new mentions of my name, business, name, or URLs so I know of blog features where the blogger hasn't emailed me that I've been featured (this happens frequently).

I first input all blog that have featured me (that I know of), then add those I want to feature me. This can be a time consuming task as there are a lot of blogs on the topics I want to feature my work. This is the main point of this spreadsheet, create a big list of blogs you want to feature you then contact one or two of them every day making sure to mark that they've been contacted and the date. If you don't hear back from them or get a feature in a few months, send a reminder (and only one, if they still don't feature you they probably aren't interested).

The blogs that have featured your work can be your list of blogs to contact again in the future when you have something new and special to share like a brand new line. They already like your work so don't be afraid to contact them again.

1 comment:

  1. Excellent post, Sheryl. Everybody needs help organizing their processes now and then. Thanks for sharing your spreadsheet notes and the link to the useful Modish article. I'm consistently impressed by your good marketing sense and you use of web resources.


Related Posts Plugin for WordPress, Blogger...