I recently bought a copy of Craft Inc. Turn Your Creative Hobby Into a Business by Meg Mateo Ilasco. This is a very well written book, the author has an approachable conversational style of writing which I enjoy.
This book has a breakdown of various issues a person starting up a handmade business needs to consider. I think the strongest chapter is called "Your Business Mind" which covers things like registering your business, accounting, writing a business plan, etc. These are topics that no one really enjoys and so there's a tendency to want to ignore this area.
- Good interviews with entrepreneurs
- Covers a variety of important topics like pricing, marketing, craft shows, selling online, etc.
- Emphasizes the nuts and bolts of running a business without being boring.
- Discusses how to stay moptivated and having realistic expectations.
- Delves into how to handle growth and when you should consider delegating some of the work.
- Not as in depth in some areas as I would like, such as the press kit section.
- Doesn't give references to check out for further information. For example: when talkign about trademarking a link to the US Patent and Trademark Office would have been useful.
- I think some visual examples would have illustrated some of her points better than just describing them.