Friday, November 19, 2010

Etsy Coupon Codes

Etsy has finally released the long awaited coupon codes. As of the time I'm writing this they haven't been rolled out to everyone but I was one of the lucky people who got it. This is also why I'm posting twice in one day, I already have posts for Monday and Wednesday next week and didn't want to wait to post this.  I did a quick test run of coupon code yesterday and it seems to work great.

There are a few additions to the coupon codes I hope Etsy makes in the future such as options to limit the code to one use only or to one use per user and to limit the coupon to just one section and not the whole shop. Right now a coupon can be used any number of times until you make it inactive and applies to the whole shop. It's a great start for the feature but I hope to see it expanded in the future.

Now on the the fun: How to promote your coupons! Here's a short list, please add your own suggestions in the comments I'd love to see them.
  • Post on Twitter, your website, blog, or facebook fan page.
  • Post in the Promotions section of Etsy's forum
  • Post on coupon code sites like RetailMeNot
  • Host a contest on your blog or social network of choice and email/message the winner with the coupon code. Personally I like trivia contests, I've done them before for giveaways as well.
  • Include a Thank You note in orders with a coupon code for repeat customers
  • Hand out your business cards with a code on them for new customers
Couple other thoughts: I'd put a short time limit on most coupon codes you advertise online, 3 days for example. This will help prevent someone turning up with a 15% off coupon when you already have your prices marked down for a sale.

Always include an expiration date for coupons you hand out or include with orders (even if you plan to use the code for a long time you should do this, change over your codes every 6 months or so) you never want an angry customer saying her code doesn't work because you've inactivated it with no warning.
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