Here's what I did:
- Made sure all listings had up to date information and tags.
- Moved the short little stories for my cephalopod jewelry to after the main description instead of before.
- Added new custom order listings.
- Changed some categories. I completely got rid of the "Clearance" section, changed "Gifts and More" to "Seasonal Gifts" and added an "Everything Else" category (right now it just has my decorated tins which were moved out of "Gifts and More" but will have other stuff soon).
So what could you do right now to freshen up your online presence?