Wednesday, July 20, 2011

Quarterly Sprucing Up

I've written before about how important it is to keep reevaluating what you are doing and keeping your business fresh. I like to go through my shop every 3 months and make sure everything it as good as it can be and see if anything needs changing. I generally do this at the end of March, June, September, and December (after the holiday rush). Well I got a little behind so I'm just now working on freshening up my Etsy shop.

Here's what I did:
  • Made sure all listings had up to date information and tags.
  • Moved the short little stories for my cephalopod jewelry to after the main description instead of before.
  • Added new custom order listings.
  • Changed some categories. I completely got rid of the "Clearance" section, changed "Gifts and More" to "Seasonal Gifts" and added an "Everything Else" category (right now it just has my decorated tins which were moved out of "Gifts and More" but will have other stuff soon).
 Of course I've also been working on other things, more videos of my products for my YouTube Channel, updating the website, updating my Squidoo lenses, getting my presence on Google+, and updating and ordering new business cards.

So what could you do right now to freshen up your online presence?

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