Monday, August 22, 2011

Being Seen is Not Enough

Back around February I started making some changes to my Etsy listings. I started adding cute little stories the the start of every listing. It was a disaster.

My traffic didn't change, the number of visitors didn't change, my Google rankings stayed about the same but my sales tanked. For the first month or so I chalked it up to being a slow time of year but then one of my usually busy months was a lot slower than usual. I took the stories out of the beginning of the listings and put them further down the page, below the descriptions. Sale bounced back almost immediately.

The lesson here is this: just being seen is not enough. What is seen has to be compelling to people. In my case while the stories were fun visitors wanted to see information on my jewelry first. Lesson learned.

This is the reason I wrote the post last week SEO and Your Customers often a listing that looks good to search engines or looks good to you as a creative person doesn't look good to customers.

So what about the stories? I have plans for those, I want to do a series of cards with illustrations on the front and the stories on the back but for now they are being retired from my shop.

Also if you are working on editing your titles and descriptions I recommend Craftopolis' Edit Express to make it go faster. Unfortunately it doesn't have a batch tag editor though.
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