Friday, September 23, 2011

Etsy Relevancy Search 45 Days Out

When I first posted about looking at Etsy Relevancy objectively it was about a week later. It's now 45 days out and how is my shop doing? Well sales are up over this time period last year but there were things going on last year that affected my ability to make, list, and relist items so it's hard to tell how badly that affected my sales over this time frame last year. My sales are also up over the 45 days immediately prior to the relevancy switch which I think is a better gauge of how things are going. The big payoff though is looking at site search stats:
The blue line is the last 45 days since relevancy, the green line is the 45 prior to the switch.
Visits with search: +60.74%
Total Unique Searches: +59.36%
If something is hurting my sales right now it certainly isn't the new search. Of course some sellers are doing worse with this change and I am sorry this change is hard for them, anyone who wants me to help them improve their shop is welcome to contact me with any questions. However the people making sweeping statements about how Etsy is killing their business and no one is making sales or getting traffic is just outright wrong (Etsy's own statistics show sales in August were way up over both last year and July).
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