Sunday, December 14, 2008

My Thoughts on Business Cards

If you read my site review of Zazzle you know how happy I am with my new business cards. Why have a business card though? My business is online you say, I do lots of marketing online. That's true but I don't want to limit myself to just marketing online. For example I often wear my jewelry designs when I go out and if someone compliments them I want to be able to hand them a card. So what do I need in a business card? Contact information of course, it needs to communicate what I do well, and it needs to be memorable.

So lets break down my card:

Business Name - Not surprisingly I put Noadi's Art in the biggest font size on this card. I used the same font for this as I do on my website for the title, partly because I love the font and also to have consistency in my designs. I also picked a gray-blue color instead of black to soften the look a little and pick up on the background of the photo.
Description - I wanted to keep the description simple and too the point so I listed what I sell with the cuttlefish jewelry first because it's my most popular item but also kind of funny. I used the italic version of the font I used for the contact information.
Contact information - Since I sell primarily online I listed my web address and email prominently under my name and put my address and phone number at the bottom.
Image - I wanted to pick a photo that was beautiful and illustrated my work well. I didn't take the cup full of cuttlefish photo specifically for the card but it really turned out to be the most perfect for that spot.
Back of card - This photo I did take specifically for the card, I wanted to show a wide variety of things that I make and my sorceress sculpture made a nice centerpiece for it.

Here's the business card template I used. I loaded it into the GIMP (a free open source image editor) as the background layer and built everything on top of it to make sure the positioning worked well and then hid it with a solid white layer. I kept the original file with all the layers in case the next time I have cards printed I need to change anything, then I exported it as a .jpg at the highest quality setting so it would be nice and crisp then uploaded to zazzle to make my card.

Links to articles on designing cards:
Business Card Design in Photoshop Video Series
10 Step Guide to Designing Awesome Business Cards
Leave a Creative Calling Card
10 Steps to a Stupendous Business Card

Here are a few ideas for using your business cards:
  • Include you business card in all orders
  • Fill a basket or card holder for people to take one at art/craft shows
  • Post them up on public bulletin boards and other places that let you leave your card (or a small stack of them)
  • Include your card with everything you mail out. I've even heard of people including them with their bills!
  • Get your friends and family involved, have them post your card where they work or have a few to hand out. My mom is a teacher and since my jewelry often appeals to science teachers she has some cards to hand out at conferences.
  • To sum it up, don't be stingy! Hand out your cards all the time, if someone asks for extras give them extras. You want as many people as possible to know about your business.
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